Alena Diamonds & Jewelry was born from our passion for custom-made engagement rings and from the desire to turn personal dreams into timeless pieces.

We are Alex and Maayan. After years in the jewelry industry, from diamond gemology at the Israeli Diamond Exchange to crafting fine gold jewelry, we founded Alena to create something more personal.

Not mass-produced.
But made one piece at a time.

Alex is a certified diamond gemologist (C.G.S), and together we personally select every diamond and craft each piece from scratch, following strict quality standards.

For us, jewelry is not just a product, it represents a moment, a promise, and a story.

Why Work With Us?
When you choose us, you're not simply buying a ring, you're entering a guided process.
We walk with our clients step by step, from the first idea, through diamond selection and design decisions, to the final crafted piece, and even after delivery, we remain available for resizing or design adjustments if needed.

Whether you choose a natural diamond, a lab-grown diamond, or a gemstone, we combine aesthetic guidance with practical expertise, helping you make confident decisions without pressure.

What Makes Our Work Different?
Uncompromising quality and personal responsibility.
We do not release a piece unless it meets our own standards, 100 out of 100.

Every ring is crafted in solid 14K or 18K gold.
Every stone is carefully chosen.
Every detail is checked as if it were our own.

Our main expertise is custom engagement rings, where precision, durability, and emotional value must come together perfectly.

Our Custom Process:
Inspiration - an idea, reference image, or personal vision
Stone Selection - natural, lab-grown, or colored gemstones
Design Guidance - combining your wishes with professional insight
Crafting - precise production in solid gold
Delivery & Aftercare - including resizing or adjustments if needed

Ready to Start Your Ring?

If you’re thinking about designing a custom engagement ring, we would love to guide you through the process, personally and step by step.

Book a one-on-one consultation with us in our studio or online, and let’s begin creating something meaningful together.

Book Your Personal Consultation.  Chat with us